The Women’s Market for Insurance: An Emerging Business Opportunity
As the appetite of women worldwide for risk mitigation offerings continues to grow, a strong business case has emerged for insurance companies and banks to deliver tailored insurance solutions to the Women’s Market. Several GBA members are already integrating insurance solutions as part of their holistic value propositions for women. This InBrief explores the experiences of 12 GBA members and partners who participated in a working group to size the insurance business opportunity and share best practices.
|Title||The Women’s Market for Insurance: An Emerging Business Opportunity|
|Category||Women's Market Strategy, | English ||