Tyme is a digital banking group focused on bridging the financial inclusion gap in emerging markets. The group acquired over 2.3 million customers in its first 18 months after launching TymeBank in South Africa in February 2019. Today, more than half of TymeBank’s 5.7 million customers are women. This case study explores how Tyme's gender-intelligent approach has democratized financial access and driven sustainable growth for the organization.