Harnessing the Power
of the Purse

CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.



TitleHarnessing the Power of the Purse
Version2014
Category,

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