The Economics of Banking on Women: 2018 Edition

This report is based on information gathered in the GBA’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the Women’s Market, with 4 years of performance data and over 400 data points per institution. This second edition of the report bears out several trends that emerged in the previous edition, highlighting the strong business opportunity the Women's Market represents.

Update: A previous version of this report was missing labels on one graph. We have corrected the error in this edition.