Sex-disaggregated data is critical to closing gender gaps in financial inclusion and for all those with a stake in developing and expanding Women’s Markets: FSPs, national and international development finance institutions (DFI/IFI), multilateral development banks (MDBs), gender-focused nonprofits and funders, regulators, and policymakers. Defining what is classified as a women’s account or women-owned business is critical to track such data accurately and consistently.

This In Brief tackles the practical decisions that financial institutions make when setting Women’s Markets definitions, a critical first step in generating high-quality gender data and tailoring propositions for women customers.

TitleAlliance InBrief: Women's Markets Definitions
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