IFC’s annual survey of its financial institution clients continues to provide insights into the performance of women customers in the SME and retail segments. The data shows why financial institutions should pay greater attention to women’s SME and...
2023 | 592.80 KB | Market Research, Women's Market Strategy, | English |

Utilice este modelo simplificado para calcular la oportunidad de ingresos anuales para que los proveedores de servicios financieros aumenten el servicio a las mujeres en su mercado. Esto ayuda a impulsar la aceptación del sector privado al mostrar que...
2023 | 61 KB | Data Analytics, Market Research, Public Policy, | Español |

Utilice esta herramienta para priorizar las instituciones y los individuos que podrían ser potenciales impulsores de género en su mercado. Algunos aspectos a tener en cuenta: compromiso y acción demostrados para promover la inclusión financiera de...
2023 | 61 KB | Data Analytics, Financial Inclusion, Market Research, Public Policy, | Español |

Implementar esta encuesta o una similar para proveedores de servicios financieros (PSF) en su mercado ayuda a recopilar información sobre su enfoque para atender al mercado de mujeres y las posibles barreras que enfrentan al recopilar y utilizar datos...
2023 | 61 KB | Financial Inclusion, Market Research, Public Policy, | Español |

A report by McKinsey & Company shows broad, unmet consumer demand for climate-linked financial products and details how financial institutions can provide education consumers require and the differentiated offerings needed to win this space. ...
2023 | 732.00 KB | Climate, Market Research, | English |

This research from Mastercard and Americas Market Intelligence looks at the state of digital payments in Latin America and the Caribbean, with a particular focus on women's financial inclusion post-COVID 19. ...
| 0.00 KB | Financial Inclusion, Market Research, Women's Market Strategy

This diagnostic report offers a comprehensive assessment of the WFID Partnership's work from 2019 to 2022 with public, private, and civil sector financial inclusion stakeholders in Kenya.  It shows that Kenya has a world-leading track record on increasing...
2022 | 4.83 MB | Data Analytics, Digital Finance, Financial Inclusion, Market Research, Public Policy, | English |

This brief, a collaboration between Mastercard Data & Services and the Financial Alliance for Women, provides an overview of the gender lens framework developed for analysis of WSMEs’ financial behavior. It also offers a real-world example: the...
| 928.63 KB | Data Analytics, Financial Inclusion, Market Research, Women Entrepreneurs, Women's Market Strategy, | English |

In 2020, the Women’s Financial inclusion Data (WFID) partnership launched a three-year gender data project in six countries (Bangladesh, Honduras, Kenya, Nigeria, Pakistan, and Turkey) to understand the state of women’s financial inclusion (WFI)...
2021 | 738.48 KB | Data Analytics, Financial Inclusion, Market Research, Women Entrepreneurs, Women Investors, | English |

Session 3 of our NFS Working Group focused on training and capacity building for women consumers and WSMEs, with guest expert Rebecca Harrison from the African Management Institute. ...
2021 | 233.49 MB | Digital Finance, Market Research, Non-Financial Services, Women Entrepreneurs, Women's Market Strategy, | English |

Measuring the Value of the Female Economy: 2021 Edition The fifth edition of the Alliance’s Female Economy Analytics report – the only collection of global financial data measuring the performance of institutions serving the women’s market. ...
2021 | 5.62 MB | Data Analytics, Digital Finance, Diversity & Inclusion, Market Research, | English |

How Fintechs Can Capture the Female Economy This report  quantifies the opportunity cost of not taking a gender-intelligent approach and lays out a map that fintechs can use to improve conversion rates of women through each stage of the funnel, equipping...
2021 | 5.89 MB | Digital Finance, Financial Inclusion, Fintech Ecosystem, Market Research, Women Investors, | English |