This brief, a collaboration between Mastercard Data & Services and the Financial Alliance for Women, provides an overview of the gender lens framework developed for analysis of WSMEs’ financial behavior. It also offers a real-world example: the...
| 928.63 KB | Data Analytics, Financial Inclusion, Market Research, Women Entrepreneurs, Women's Market Strategy, | English |

In 2020, the Women’s Financial inclusion Data (WFID) partnership launched a three-year gender data project in six countries (Bangladesh, Honduras, Kenya, Nigeria, Pakistan, and Turkey) to understand the state of women’s financial inclusion (WFI)...
2021 | 738.48 KB | Data Analytics, Financial Inclusion, Market Research, Women Entrepreneurs, Women Investors, | English |

Session 3 of our NFS Working Group focused on training and capacity building for women consumers and WSMEs, with guest expert Rebecca Harrison from the African Management Institute. ...
2021 | 233.49 MB | Digital Finance, Market Research, Non-Financial Services, Women Entrepreneurs, Women's Market Strategy, | English |

Measuring the Value of the Female Economy: 2021 Edition The fifth edition of the Alliance’s Female Economy Analytics report – the only collection of global financial data measuring the performance of institutions serving the women’s market. ...
2021 | 5.62 MB | Data Analytics, Digital Finance, Diversity & Inclusion, Market Research, | English |

How Fintechs Can Capture the Female Economy This report  quantifies the opportunity cost of not taking a gender-intelligent approach and lays out a map that fintechs can use to improve conversion rates of women through each stage of the funnel, equipping...
2021 | 5.89 MB | Digital Finance, Financial Inclusion, Fintech Ecosystem, Market Research, Women Investors, | English |

  This case study shares the process and key lessons learned from the Investing in Women Code, a voluntary pledge signed by 100+ banks and investors across the UK, committing to provide data on financing for women entrepreneurs.  ...
2021 | 300 KB | Data Analytics, Financial Inclusion, Market Research, Public Policy, Women Entrepreneurs, Women Investors, | English |

Esta es la cuarta edición de la Encuesta de Análisis de la Economía de la Mujer de la Alianza, la única recopilación de datos financieros globales que miden el desempeño de las instituciones al servicio del mercado femenino. El análisis incorpora...
2021 | 2.32 MB | Data Analytics, Market Research, Women's Market Strategy, | Español |

Check our video tutorial for an introduction to the Alliance Business Case Tool on How to Quantify the Opportunity of the Female Economy. ...
| 147.42 MB | Market Research, Video, | English |

AXA: On the front line - The global economic impact of Covid-19 on women   In July and August, AXA teamed up with research firm Ipsos to survey 8,000 women from different social backgrounds in eight countries – both mature and emerging: France,...
2020 | 428.42 KB | Market Research, | English |

The female economy is large, fast-growing and underserved—and fintechs are well-positioned to tap into it. To help them embrace this win-win opportunity, the Financial Alliance for Women surveyed 168 fintechs and 30 investors and other ecosystem players...
2020 | 2.61 MB | Data Analytics, Digital Finance, Fintech Ecosystem, Market Research, Women's Market Strategy, | English |

Improving Financial Services for Women This research commissioned by Axciom addresses a key question: what can - and should - financial institutions do to improve the delivery of financial services to women. ...
2020 | 708.58 KB | Market Research, | English |

The Growing Opportunity of Women of Wealth: Defining Strategies for Success This report examines the growing opportunity in the high-net-worth segment, shares proven tactics and methods that FSPs are already using to embrace this opportunity, and identifies...
2019 | 7.24 MB | Market Research, | English |