Women represent the world’s largest and fastest-growing market—and one that has been largely overlooked by the incumbent and fintech sectors alike.

As our research in 2020 and 2021 has demonstrated, fintechs are well-positioned to tap into the vast, underserved women’s market. We launched ourannual Hackathon in 2020 to help fintechs capitalize on this multi-trillion-dollar opportunity while supporting women, their families, and communities.

The Alliance Hack in its third edition draws on the deep expertise of Alliance members—a network of 85+ financial services providers, including commercial banks, payments, insurance companies and fintechs—in order to support more fintechs in designing gender-intelligent solutions.