Women are less likely to seek external financing for their business or may rely on family funding. They value financial independence but may not feel financially secure.
Women tend to be less
networked than men, which
may constrain their growth as business owners.
Women self-report less experience, knowledge and confidence in financial matters, and are very likely to express a desire to improve in these areas.
Women are avid seekers of information. They like ample information before making financial decisions but may not know where to get it.