As the Manager of Marketing and Peer Learning at the Financial Alliance for Women, Carine is responsible for designing and implementing the marketing strategy, the Alliance’s digital media and enhancing its brand positioning as the reference for Championing the female economy. In addition to managing the new and existing peer learning activities and their implementation globally.
Carine is a marketing strategist, digital media and branding expert with more than fifteen years creating impactful solutions in the banking industry. She pairs a broad range of marketing expertise and gender-lens program development with an extensive experience in knowledge-sharing and mentoring contributing to the global community, women-led businesses, SMEs, and startups as instructor, trainer, speaker and mentor.
Carine received her Master’s degree in Marketing from ESA Business School and the European School of Business (ESCP – EAP) after completing a BS in industrial Psychology and a BA in Communications both at the Lebanese University. She has over twelve years of experience at BLC Bank Lebanon, leading the brand management department using a customer centric approach targeting segments. She was also responsible for implementing, growing and enhancing the SME and We-initiative segment – the first holistic Women empowerment program launched in MENA region – overseeing the execution of its financial and non-financial solutions and the Brilliant Lebanese Awards.