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Meet the instructors for the upcoming All-Stars Academy in Quito, Ecuador:
José Etchegoyen
Senior Operations Officer,
Banking on Women,
Financial Institutions Group
IFC
Colombia
José has over 20 years of experience in international banking and emerging markets, focused on unbanked or underserved populations. Currently he leads advisory services, product development and strategy for IFC’s Banking on Women business line in Latin America. He also leads mentoring and training activities on best practices in Banking on Women. Prior to joining IFC, he served as Director of Financial Services at PricewaterhouseCoopers Advisory Services in Washington D.C. and Principal Banking Solutions Specialist at SAS Institute in Miami, Florida. He also worked in leading FIs in the USA. and Latin America such as Citibank and Banco Santander.
Gabriela Marine
Marketing Manager
Banco BHD León
Dominican Republic
Gaby has more than 17 years of experience in the Dominican market. As Marketing Manager, she develops and leads communication strategies for Banco BHD León, including women and SME segments. She was responsible for launching and positioning the MUJER credit card business, as well as the non-financial services value proposition for SMEs. Her efforts have helped make Banco BHD León the brand leader for the Women’s Market in the Dominican Republic. She is an expert in negotiation, marketing systems, franchising and branding.
Rachael McKenzie
National Manager,
Business Initiatives,
SME Banking
Westpac
Australia
From 2010-2016 Rachael was National Manger, Women’s Markets. In this role Rachael’s key responsibilities were to drive the segment growth in terms of revenue, footings, wealth, average product per customer and net promoter score through the development and execution of the Women’s Markets program to position Westpac as Bank of Choice for Women. Currently working in the SME business co-ordinating all projects that impact bankers and customers, Rachael continues to drive the Women’s Markets agenda across Business Banking. Rachael is Deputy Chair of Women of Westpac Employee Action Group and was recently awarded Runner up in the 2018 Westpac Group CEO Women of Influence Award.
Pura Mendez
Women Market Segment Manager
Banco BHD León
Dominican Republic
Pura is the Women Segment Manager at Banco BHD León in the Dominican Republic, in charge of the implementation of the bank’s gender strategy. This includes development of value propositions for both individuals and SMEs, overseeing metrics and scorecard compliance and evolution, and defining action plans to improve team results. She is also responsible for training sales personnel, coordinating internal communications, and analyzing Women’s Market data to identify patterns and sales opportunities.
