AGENDA

Through a hybrid learning path, combining guided self-paced learning modules and live sessions, participants will be able 
to learn in their own time while also gaining live insights 
from experts from all over the world, engaging with other practitioners in working sessions, and accessing new tools. They will also work with coaches to support them in developing actionable plans.

All-Stars Academy Launch

Live Session: Wednesday February 16, 2022

Time: 7:00 – 8:30 AM New York / 12:00 – 1:30 PM London / 5:00 – 6:30 PM Karachi
  • Academy Launch
  • A Primer on the Female Economy
  • Alliance Cases
  • Speed Dating: Getting to Know Each Other
  • Wrap up & Where to Go Next

Understanding the Opportunity

Start on: Wednesday February 16, 2022
Complete before live session on: Wednesday February 23, 2022

On your Own:

  • Setting your Objectives
  • Action Plan: Where to Start
  • Becoming a Data Driven Organization: Internal Analysis
  • Market Sizing and the Opportunity: External Analysis
  • Case Studies and Tools
  • Action Plan: Quantifying the Opportunity in your Market

Live Session: Wednesday February 23, 2022

Time: 7:00 – 8:30 AM New York / 12:00 – 1:30 PM London /  5:00 – 6:30 PM Karachi
  • Best Practice : The  Female Economy Opportunity 
  • Break-outs: Building your Business Case
  • A Conversation with Experts: Gender Data
  • COACHES CORNER

Building the CVP

Start on: Wednesday February 23, 2022
Complete before live session on: Wednesday March 2, 2022

On your Own:

  • Creating a Compelling Customer Value Proposition for Women
  • The Rationale for Non Financial Services
  • Segmenting the Women’s Market
  • Alliance Cases: Creating the CVP
  • Action Plan: Creating Your CVP

Live Session: Wednesday March 2, 2022

Time: 7:00 – 8:30 AM New York / 12:00 – 1:30 PM London / 5:00 – 6:30 PM Karachi
  • Best Practice: Understanding Women’s Needs
  • Break-outs: From Research to Action
  • A Conversation with Experts: Digital Solutions
  • COACHES CORNER

Developing the Program

Start on: Wednesday March 2, 2022
Complete before live session on: Wednesday March 9, 2022

On your Own:

  • Gender Bias in Advertising
  • Developing a Gender-lens Marketing Approach
  • Problem Solving: To Brand or Not to Brand
  • Alliance Cases: Creating Social Change through Gender-Lens Marketing
  • Targeting Underserved Segments
  • Alliance Cases 
  • Action Plan: Incorporating Gender-lens Marketing into your Strategy

Live Session: Wednesday March 9, 2022

Time: 7:00 – 8:30 AM New York / 12:00 – 1:30 PM London / 5:00 – 6:30 PM Karachi
  • Problem Solving: Women in Advertising
  • Break-outs: Breaking Stereotypes
  • A Conversation with Experts: : Scaling to Underserved Segments
  • COACHES CORNER

Embedding the Program and Building Organizational Culture

Start on: Wednesday March 9, 2022
Complete before live session on: Wednesday March 16, 2022

On your Own:

  • Embedding the Program: Structure and Stakeholder Engagement
  • Best Practice: Building Internal Capabilities 
  • Creating a Diversity and Inclusion Strategy
  • Problem Solving: Building Strategic Partnerships
  • Alliance Cases
  • Action Plan: Tackling Organizational Culture

Live Session: Wednesday March 16, 2022

Time: 7:00 – 8:30 AM New York / 12:00 – 1:30 PM London / 5:00 – 6:30 PM Karachi
  • A Conversation with Experts: Changing Mindsets
  • Break-outs: Organizational Structure and Engagement
  • Fireside Chat: Leveraging External Ecosystems
  • COACHES CORNER

Measuring Results

Start on: Wednesday March 16, 2022
Complete before live session on: Wednesday March 23, 2022

On your Own:

  • Establishing KPIs, Setting Targets, and Developing Data Systems
  • Alliance Cases: Measuring Results
  • Problem Solving: Building your Scorecard
  • Now What? Force Field Analysis and Roadmap
  • Action Plan: Measuring and Refining

Live Session: Wednesday March 23, 2022

Time: 7:00 – 8:30 AM New York / 12:00 – 1:30 PM London / 5:00 – 6:30 PM Karachi
  • Best Practice: Setting Women-Centered KPIs
  • Female Economy Analytics: A Global View
  • Break-outs: Measuring Results
  • COACHES CORNER

Refining the Strategy & Pitching

Start on: Wednesday March 23, 2022
Complete before live session on: Wednesday March 30, 2022

On your Own:

  • What’s Next? Your Action Plan in Action
  • Selling it back at the Office
  • Preparing your pitch: The Final Deck

Live Session: Wednesday March 30, 2022

Time: 7:00 – 8:30 AM New York / 12:00 – 1:30 PM London / 5:00 – 6:30 PM Karachi
  • The Academy Pitch Competition
  • Finalist Pitches
  • Winner Announcements
  • Closing Remarks
  • BYD Cocktail Event

For additional information please contact AllStars@Financialallianceforwomen.org