AGENDA

Through a hybrid learning path, combining guided self-paced learning modules and live sessions, participants will be able 
to learn in their own time while also gaining live insights 
from experts from all over the world, engaging with other practitioners in working sessions, and accessing new tools. They will also work with coaches to support them in developing actionable plans.

All-Stars Academy Launch

Live Session: Thursday January 21, 2021
From 1:00 PM to 2:45 PM GMT

  • Academy Launch
  • A Primer on the Female Economy
  • Alliance Cases: HBL Bank, NatWest
  • Speed Dating: Getting to Know Each Other
  • Wrap up & Where to Go Next

On your Own:
Let’s get started

  • Setting your Objectives
  • Action Plan: Where to Start
  • Alliance Cases: LAC & MENA

Understanding the Opportunity

Start on: THURSDAY JANUARY 21, 2021
Complete before live session on: TUESDAY JANUARY 26, 2021

On your Own:

  • Becoming a Data Driven Organization: Internal Analysis
  • Market Sizing and the Opportunity: External Analysis
  • Case Study: Internal Analysis
  • Tools: An Introduction to the Business Case Tool
  • Case Study: Analyzing Gender Gaps
  • Action Plan: Quantifying the Opportunity in your Market

Live Session: Tuesday January 26, 2021
From 1:00 PM to 2:30 PM GMT

  • Best Practice : The  Female Economy Opportunity at NatWest
  • Break-outs: Building Your Business Case
  • A Conversation with Experts: The Importance of Market Research
  • COACHES CORNER

Building the CVP

Start on: TUESDAY JANUARY 26, 2021
Complete before live session on: THURSDAY JANUARY 28, 2021

On your Own:

  • Creating a Compelling Customer Value Proposition for Women
  • Case Study: Leveraging Market Research to Transform from a Product-Centric into a Customer-Centric Organization
  • Segmenting the Women’s Market
  • Design thinking: A Human-Centered Approach to Improving Women’s Financial Experiences
  • Best Practice: Financial Solutions for Women at BHD León
  • Action Plan: Creating Your CVP

Live Session: Thursday January 28, 2021
From 1:00 PM to 2:30 PM GMT

  • A Conversation with Experts: Developing Innovative Financial Solutions that Meet Women’s Lifecycle Needs
  • Fireside Chat:  Risk-sharing Facilities for Women-Centered Products
  • Break-outs: To Tweak or Not to Tweak: Do Products Need to be Adjusted?
  • COACHES CORNER

Building the CVP - NFS

Start on: THURSDAY JANUARY 28, 2021
Complete before live session on: TUESDAY FEBRUARY 2, 2021

On your Own:

  • Creating the CVP: The Rationale for Non Financial Services
  • Alliance Cases: Building NFS Solutions and Maximizing Impact through Partnerships
  • Best Practice: Delivering NFS through Digital Platforms
  • Problem Solving: A Holistic Approach to Understanding Women’s Needs
  • Problem Solving: From Research to Action, Creating Holistic CVPs
  • Action Plan: Maximizing Your CVP with NFS

Live Session: Tuesday February 2, 2021
From 1:00 PM to 2:45 PM GMT

  • Break-outs: From Research to Action – Pulling it all Together
  • A Conversation with Experts: Leveraging Digital Solutions for NFS
  • COACHES CORNER

Gender-lens Marketing

Start on: TUESDAY FEBRUARY 2, 2021
Complete before live session on: THURSDAY FEBRUARY 4, 2021

On your Own:

  • Gender Bias in Advertising
  • Developing a Gender-lens Marketing Approach
  • Problem Solving: To Brand or Not to Brand
  • Best Practice: Developing Personas at Mastercard
  • Alliance Cases: Creating Social Change through Gender-Lens Marketing
  • Action Plan: Incorporating Gender-lens Marketing into your Strategy

Live Session: Thursday February 4, 2021
From 1:00 PM to 2:45 PM GMT

  • Problem Solving: Gender Bias versus Gender-lens Marketing
  • CEO Spotlight: Fighting Sterotypes in Advertising
  • Break-outs: Creating Personas to Reach Women
  • A Conversation with Experts: The Myths of Marketing to Women
  • COACHES CORNER

Becoming the Employer of Choice for Women

Start on: THURSDAY FEBRUARY 4, 2021
Complete before live session on: TUESDAY FEBRUARY 9, 2021

On your Own:

  • Tools:  How-To Guide to Becoming the Employer of Choice for Women
  • Alliance Cases: The Gender D&I Business Imperative
  • Problem Solving: Creating your D&I Business Case
  • Diagnose – Understanding the State of Gender D&I in your Organization
  • Case Study: Analyzing Talent Flows
  • Align –  Mainstreaming the Gender D&I Imperative Across your Organization
  • Best Practice :  Engaging Internal & External Stakeholders
  • Action Plan: Building the D&I Strategy

Live Session: Tuesday February 9, 2021
From 1:00 PM to 3:00 PM GMT

  • Fireside Chat: Becoming the Employer of Choice for Women
  • CEO Spotlight: Getting Buy-In from the Top
  • A Conversation with Experts: Aligning Women’s Market and D&I
  • Break-outs:  Joining Forces
  • COACHES CORNER

Becoming the Employer of Choice for Women

Start on: TUESDAY FEBRUARY 9, 2021
Complete before live session on: THURSDAY FEBRUARY 11, 2021

On your Own:

  • Problem Solving: Looking Inwards
  • Best Practice: Inclusive Culture  at HBL
  • Take Action: Take Action: Solving for equality of opportunity, experience, and pay
  • Alliance Case: Taking Action at HBL Bank
  • Case Study: Taking Action
  • Best Practice: Measuring, Monitoring, and Refining D&I Strategy at Bank al Etihad
  • Action Plan: Building the D&I Strategy II

Live Session: Thursday February 11, 2021
From 1:00 PM to 3:00 PM GMT

  • Best Practice: Championing Gender D&I at Mastercard
  • A Conversation with Experts: Investing in Employee Well-being in the New Normal
  • Break-outs: Learnings from the D&I Case Study
  • COACHES CORNER

Building Organizational Culture

Start on: THURSDAY FEBRUARY 11, 2021
Complete before live session on: TUESDAY FEBRUARY 16, 2021

On your Own:

  • Embedding the Program: Structure and Stakeholder Engagement
  • Best Practice: Building Internal Capabilities at HBL Bank
  • Best Practice: Communicating and Aligning Internally
  • Problem Solving: Building Strategic Partnerships
  • Best Practice: Becoming a Gender Intelligent Organization at HBL
  • Action Plan: Tackling Organizational Culture

Live Session: Tuesday February 16, 2021
From 1:00 PM to 2:30 PM GMT

  • Best Practice: Fostering an Inclusive Organizational Culture
  • Break-outs: Organizational Structure and Engagement
  • Fireside Chat: Leveraging the External Ecosystem: Gender Lens Investing
  • COACHES CORNER

Scaling the Program

Start on: TUESDAY FEBRUARY 16, 2021
Complete before live session on: THURSDAY FEBRUARY 18, 2021

On your Own:

  • The Missing Middle: Lending to Very Small Enterprises
  • Best Practice: Reaching VSEs
  • Meeting the Needs of Women of Wealth
  • Best Practice: Reaching Wealthy Women
  • Best Practice: Women: The Next Frontier for Digital Finance

Measuring Results

Start on: TUESDAY FEBRUARY 16, 2021
Complete before live session on: THURSDAY FEBRUARY 18, 2021

On your Own:

  • Establishing KPIs, Setting Targets, and Developing Data Systems
  • Alliance Cases: Measuring Results
  • Problem Solving: Building your Scorecard
  • Now What? Force Field Analysis and Roadmap
  • Action Plan: Measuring and Refining

Live Session: Thursday February 18, 2021
From 1:00 PM to 2:30 PM GMT

  • A Conversation with Experts: Scaling & diversifying to underserved segments
  • Female Economy Analytics: A Global View
  • Break-outs: Measuring Results
  • COACHES CORNER

Refining the Strategy & Pitching

Start on: THURSDAY FEBRUARY 18, 2021
Complete before live session on: FRIDAY February 19, 2021

On your Own:

  • What’s Next? Your Action Plan in Action
  • Selling it back at the Office
  • Preparing your pitch: The Final Deck

Live Session: Friday February 19, 2021
From 1:00 PM to 3:00 PM GMT

  • The Academy Pitch Competition
  • Finalist Pitches
  • Final Evaluation
  • Winner Announcements
  • Closing Remarks
  • BYD Cocktail Event

For any further clarification please contact AllStars@Financialallianceforwomen.org